A maiden voyage from Europe on 3 October 1752 was the start of a legacy and set in motion the story of the 2nd oldest wine estate in South Africa owned by the same family. Each of the seven generations contributed in their own unique way since 1822.
“A golden thread runs through our history, reflecting a boldly individual approach, a strong set of values and a long-term focus. Since 1994 there was more focus on the international markets and today more than 80% of our wines are exported. Currently it is my responsibility to create more opportunities for generations to come and to tell the story.” – Kobus Deetlefs
The second oldest family owned wine estate in South Africa, Deetlefs is steeped in seven generations of history since 1822. Situated at the foot of the Du Toitskloof Mountains in the Breedekloof Valley, in the small town of Rawsonville, the land has firmly become a part of the estate, vineyards and wine.
As seventh generation Owner and Managing Director, Kobus Deetlefs has continued to carry on the family traditions and bold individual approach of wine making, instilling a culture of consistency and strength in everything they do. Sustainable growth and well structured, clear guidelines and policies are important to the estate and are reflected in the production, bottling, packaging and efficient supply chain management of the wines.
Deetlefs currently produces three different ranges of wine, each with a unique story and specific purpose. The ranges include Deetlefs Familie, Deetlefs Estate and Stonecross. Since 1994 the focus has been on international markets and today more than 80% of the wine production is exported, taking Deetlefs to all corners of the globe.